A modern communications collective that builds the right crew for your brand.

crew (noun):
A team built to support, execute, and amplify

Welcome to our crew.

Where experience, storytelling, and connections bring your brand vision to life.

Neilson & Crew is a modern communications collective crafting bespoke strategies for beauty, wellness and lifestyle brands. We assemble the right crew to deliver tailored strategy with meaningful impact.

In the AI-shopping driven journey, editorial coverage is playing a powerful role- one that brands can’t afford to ignore.

PR is changing fast.

We keep pace.

About the founder

Kate launched her career with T3 Hair Tools, helping define the brand’s voice and tighten its position in the competitive hair-tools category. Since then, she has led standout campaigns for leading beauty names—including IGK, Peach & Lily, SexyHair, Nutrafol, and Danger Jones—developing a reputation for storytelling that resonates and delivers measurable impact. Her industry network runs deep, spanning top editors, creators, founders, and professional stylists.

For over 17 years, Kate Neilson has brought razor-sharp strategy, creative instinct, and deep beauty expertise to globally recognized brands and emerging startups alike. Known for cutting through the noise, she builds narratives that earn attention, spark conversation, and move brands forward.

Testimonials